MASS COMMUNICATION AND THE INDIVIDUAL
Theory and research on individuals' use of mass communication and effects of mass communication. Topics include choice, selection and functions of mass media use, attention and cognitive processing, information effects, persuasion and emotion/involvement, and social and behaviroal effects.
Topics
- choice
- selection and functions of mass media use
- attention and cognitive processing
- information effects
- persuasion and emotion/involvement
- and social and behaviroal effects
Topics explicitly listed in official catalogue description
Prerequisites & course information
Requisites: Graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2025 Learning Outcomes: 1. Compare, contrast, and critique the major theoretical approaches to individual-level media effects. Audience: Graduate 2. Differentiate the mechanisms underlying media effects theories. Audience: Graduate 3. Evaluate how individual differences and context moderate media effects processes. Audience: Graduate 4. Synthesize prior research. Audience: Graduate 5. Use theory and prior research to develop research hypotheses. Audience: Graduate Learning Outcomes: 1. Compare, contrast, and critique the major theoretical approaches to individual-level media effects. Audience: Graduate 2. Differentiate the mechanisms underlying media effects theories. Audience: Graduate 3. Evaluate how individual differences and context moderate media effects processes. Audience: Graduate 4. Synthesize prior research. Audience: Graduate 5. Use theory and prior research to develop research hypotheses. Audience: Graduate
Sources
- Course catalogue ↗2026-2027