CONCEPTUALIZATION AND DESIGN OF MASS COMMUNICATION RESEARCH

Prerequisites & course information

Requisites: Graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: Yes, unlimited number of completions Last Taught: Spring 2026 Learning Outcomes: 1. Explain key principles of social science research, with a focus on how empirical studies relate to, and contribute to social scientific theory creation and development Audience: Graduate 2. Identify and explain common modes of empirical research in mass communication and science communication scholarship, including their strengths and weaknesses Audience: Graduate 3. Assess different kinds of social scientific research for strengths/weaknesses related to increasing understanding of mass communication and/or science communication Audience: Graduate 4. Articulate and/or evaluate research proposals in mass communication and/or science communication Audience: Graduate Learning Outcomes: 1. Explain key principles of social science research, with a focus on how empirical studies relate to, and contribute to social scientific theory creation and development Audience: Graduate 2. Identify and explain common modes of empirical research in mass communication and science communication scholarship, including their strengths and weaknesses Audience: Graduate 3. Assess different kinds of social scientific research for strengths/weaknesses related to increasing understanding of mass communication and/or science communication Audience: Graduate 4. Articulate and/or evaluate research proposals in mass communication and/or science communication Audience: Graduate