RESEARCH METHODS IN THE COMMUNICATION INDUSTRY
Introduction to research methods in the communication industry. Overview of all stages of the research process and of translating data into reports for strategic communication recommendations for clients, ranging from industry to policymakers.
Prerequisites & course information
Requisites: Satisfied Quantitative Reasoning (QR) A Course Designation: Core GenEd - Social & Behavioral Science Breadth - Social Science Level - Intermediate L&S Credit - L&S Liberal Arts and Science Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Select an appropriate research technique Audience: Undergraduate 2. Develop survey measures based on sound conceptual foundations Audience: Undergraduate 3. Design and conduct surveys, experiments, and other forms of data collection Audience: Undergraduate 4. Analyze and interpret both quantitative and qualitative data Audience: Undergraduate 5. Clearly communicate findings and strategies to relevant audiences Audience: Undergraduate Learning Outcomes: 1. Select an appropriate research technique Audience: Undergraduate 2. Develop survey measures based on sound conceptual foundations Audience: Undergraduate 3. Design and conduct surveys, experiments, and other forms of data collection Audience: Undergraduate 4. Analyze and interpret both quantitative and qualitative data Audience: Undergraduate 5. Clearly communicate findings and strategies to relevant audiences Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027