MARKETING COMMUNICATION FOR THE SCIENCES
Explores marketing, promotion, and strategic communication specific to the consumer marketplace. Analyze communication strategies for science products and industries synthesized from business goals and objectives to specific audiences. Coursework includes a variety of readings from a class textbook as well as peer-reviewed papers published in life science, marketing, communication, and general business journals.
Prerequisites & course information
Requisites: Satisfied Communications A Course Designation: Core GenEd - Social & Behavioral Science Level - Elementary L&S Credit - L&S Liberal Arts and Science Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Identify the unique challenges faced when marketing and communicating life science products, services and initiatives to the general public, business community, and academic peer audiences. Audience: Undergraduate 2. Identify some of the opportunities and challenges presented when marketing life science to specific American sub-cultures. Audience: Undergraduate 3. Understand basic communication strategies appropriate to life science firms such as effective press releases and presentations. Audience: Undergraduate 4. Synthesize data from government sources in combination with proprietary market research to create target audience profiles and life-science marketing strategy for consumer, business and institutional audiences. Audience: Undergraduate Learning Outcomes: 1. Identify the unique challenges faced when marketing and communicating life science products, services and initiatives to the general public, business community, and academic peer audiences. Audience: Undergraduate 2. Identify some of the opportunities and challenges presented when marketing life science to specific American sub-cultures. Audience: Undergraduate 3. Understand basic communication strategies appropriate to life science firms such as effective press releases and presentations. Audience: Undergraduate 4. Synthesize data from government sources in combination with proprietary market research to create target audience profiles and life-science marketing strategy for consumer, business and institutional audiences. Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027