SOCIAL MEDIA FOR THE SCIENCES

Prerequisites & course information

Requisites: Satisfied Communications A or graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Identify core messages and determine core audiences for targeted outreach Audience: Both Grad & Undergrad 2. Build strategies to conduct basic market research Audience: Both Grad & Undergrad 3. Efficiently communicate with thought leaders and stakeholders Audience: Both Grad & Undergrad 4. Design a production schedule and inbound marketing plan Audience: Both Grad & Undergrad 5. Describe the uses and value of the different social media tools Audience: Both Grad & Undergrad 6. Analyze impacts of social media campaigns Audience: Both Grad & Undergrad 7. Systematically evaluate digital communication impacts through case studies and data analysis Audience: Graduate Learning Outcomes: 1. Identify core messages and determine core audiences for targeted outreach Audience: Both Grad & Undergrad 2. Build strategies to conduct basic market research Audience: Both Grad & Undergrad 3. Efficiently communicate with thought leaders and stakeholders Audience: Both Grad & Undergrad 4. Design a production schedule and inbound marketing plan Audience: Both Grad & Undergrad 5. Describe the uses and value of the different social media tools Audience: Both Grad & Undergrad 6. Analyze impacts of social media campaigns Audience: Both Grad & Undergrad 7. Systematically evaluate digital communication impacts through case studies and data analysis Audience: Graduate