BRAND STRATEGY FOR THE SCIENCES
Explores strategic marketing, branding, and communication planning specific to science, technology, and environmental industries. Examines the sociological and psychological processes shaping audiences' perceptions of various brands, and discusses how to apply various strategies and frameworks to reinforce these perceptions and guide marketing and communication efforts. Combines portfolio-building writing as well as in-class presentations and discussion on contemporary marketing, branding issues, including strategic marketing plans.
Prerequisites & course information
Requisites: LSC 270 , GEN BUS 311 , MARKETNG 300 , CNSR SCI 477 , or graduate/professional standing Course Designation: Core GenEd - Social & Behavioral Science Level - Intermediate L&S Credit - L&S Liberal Arts and Science Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Spring 2025 Learning Outcomes: 1. Demonstrate an understanding of the psychology and sociology behind successful branding and marketing efforts. Audience: Both Grad & Undergrad 2. Analyze data and information from appropriate sources to build a foundation for a strategic marketing plan. Audience: Both Grad & Undergrad 3. Define and recognize audience segments and target appropriate marketing tactics to those segments to achieve marketing goals. Audience: Both Grad & Undergrad 4. Demonstrate professional skills, including writing and presentation appropriate for the workplace. Audience: Both Grad & Undergrad 5. Analyze and synthesize relevant scholarly literature related to brand strategy and management. Audience: Graduate 6. Formulate a research proposal articulating a primary research project in strategic science communication in an industry setting. Audience: Graduate Learning Outcomes: 1. Demonstrate an understanding of the psychology and sociology behind successful branding and marketing efforts. Audience: Both Grad & Undergrad 2. Analyze data and information from appropriate sources to build a foundation for a strategic marketing plan. Audience: Both Grad & Undergrad 3. Define and recognize audience segments and target appropriate marketing tactics to those segments to achieve marketing goals. Audience: Both Grad & Undergrad 4. Demonstrate professional skills, including writing and presentation appropriate for the workplace. Audience: Both Grad & Undergrad 5. Analyze and synthesize relevant scholarly literature related to brand strategy and management. Audience: Graduate 6. Formulate a research proposal articulating a primary research project in strategic science communication in an industry setting. Audience: Graduate
Sources
- Course catalogue ↗2026-2027