everything.study
LSC 477

NAMA PROJECT: AGRI-MARKETING STRATEGY AND IMPLEMENTATION

2 credits.

A full-scale marketing campaign culminating in a national student competition for National Agricultural Marketing Association during their annual convention held every spring. Development of campaign plan includes brand identity, associated visuals, market research, strategic communication, competitive analysis, presentation skills, and learning how to work as a team toward a common goal.

Prerequisites & course information

Requisites: None Course Designation: Core GenEd - Communication & Literacy Repeatable for Credit: Yes, for 8 number of completions Last Taught: Spring 2026 Learning Outcomes: 1. Identify marketing problems and opportunities Audience: Undergraduate 2. Identify critical needs and researching solutions Audience: Undergraduate 3. Conduct market- and competitive research and analyses Audience: Undergraduate 4. Apply analytical tools appropriate for marketing analysis Audience: Undergraduate 5. Formulate alternative solutions based on a combination of theory, case study and experience Audience: Undergraduate 6. Develop the written components of a marketing plan and executive summary and articulate it accurately per prevailing Associated Press Style Audience: Undergraduate 7. Orally and visually present a marketing plan Audience: Undergraduate Learning Outcomes: 1. Identify marketing problems and opportunities Audience: Undergraduate 2. Identify critical needs and researching solutions Audience: Undergraduate 3. Conduct market- and competitive research and analyses Audience: Undergraduate 4. Apply analytical tools appropriate for marketing analysis Audience: Undergraduate 5. Formulate alternative solutions based on a combination of theory, case study and experience Audience: Undergraduate 6. Develop the written components of a marketing plan and executive summary and articulate it accurately per prevailing Associated Press Style Audience: Undergraduate 7. Orally and visually present a marketing plan Audience: Undergraduate

Sources