SOCIAL MARKETING CAMPAIGNS IN SCIENCE, HEALTH AND THE ENVIRONMENT

Prerequisites & course information

Requisites: Senior standing, declared in Life Sciences Communication, LSC 250 and 251 Repeatable for Credit: No Last Taught: Spring 2026 Learning Outcomes: 1. Understand principles and tactics of social marketing communication Audience: Undergraduate 2. Plan a social marketing campaign Audience: Undergraduate 3. Use communication, persuasion, and behavioral principles that inform campaign planning Audience: Undergraduate 4. Conduct qualitative and quantitative research Audience: Undergraduate 5. Engage in strategic and creative thinking, writing, and message production Audience: Undergraduate 6. Collaborate effectively as part of a team Audience: Undergraduate Learning Outcomes: 1. Understand principles and tactics of social marketing communication Audience: Undergraduate 2. Plan a social marketing campaign Audience: Undergraduate 3. Use communication, persuasion, and behavioral principles that inform campaign planning Audience: Undergraduate 4. Conduct qualitative and quantitative research Audience: Undergraduate 5. Engage in strategic and creative thinking, writing, and message production Audience: Undergraduate 6. Collaborate effectively as part of a team Audience: Undergraduate