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LSC 720

INTRODUCTION TO COMMUNICATION THEORY AND RESEARCH

3 credits.

Introduction of concepts fundamental to conduct of social scientific research, overview of history and structure of field of communication, survey of major theoretical perspectives on mass communication at both micro and macro levels, with treatment of micro-macro and mass-interpersonal integration.

Prerequisites & course information

Requisites: Graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2025 Learning Outcomes: 1. Explain principles fundamental to the conduct of social science research Audience: Graduate 2. Describe theoretical perspectives on communication and media effects, including a broad history of milestones and a sampling of current theoretical models Audience: Graduate 3. Apply concepts learned in the course to critically engage with real-world phenomena Audience: Graduate 4. Present communication theory research to an academic audience Audience: Graduate Learning Outcomes: 1. Explain principles fundamental to the conduct of social science research Audience: Graduate 2. Describe theoretical perspectives on communication and media effects, including a broad history of milestones and a sampling of current theoretical models Audience: Graduate 3. Apply concepts learned in the course to critically engage with real-world phenomena Audience: Graduate 4. Present communication theory research to an academic audience Audience: Graduate

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