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LSC 835

STRATEGIC SCIENCE COMMUNICATION

3 credits.

Examines science communication through the framework of strategic communication. Examines frameworks and concepts from marketing, branding, advertising, public relations, organizational communication, and related fields to help inform organizational and individual-level science communication and engagement strategies. Explores topics such as messaging tactics, persuasion, audience segmentation and DEI (diversity, equity, and inclusion), and behavior change.

Prerequisites & course information

Requisites: Graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Learning Outcomes: 1. Identify theoretical approaches and methodologies behind strategic communication and how they apply to science communication and engagement. Audience: Graduate 2. Critically evaluate the effectiveness of strategic science communication efforts in contemporary society, and their impact on diverse audiences. Audience: Graduate 3. Define and recognize audience segments and how to apply appropriate strategic communication initiatives to achieve audience-specific communication and engagement goals. Audience: Graduate 4. Formulate a research proposal articulating an original research project in strategic science communication. Audience: Graduate Learning Outcomes: 1. Identify theoretical approaches and methodologies behind strategic communication and how they apply to science communication and engagement. Audience: Graduate 2. Critically evaluate the effectiveness of strategic science communication efforts in contemporary society, and their impact on diverse audiences. Audience: Graduate 3. Define and recognize audience segments and how to apply appropriate strategic communication initiatives to achieve audience-specific communication and engagement goals. Audience: Graduate 4. Formulate a research proposal articulating an original research project in strategic science communication. Audience: Graduate

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