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LSC 850

VISUAL SCIENCE COMMUNICATION

3 credits.

Introduces the theoretical, practical, and ethical principles of visual communication, with a focus on how such principles can be applied to communicating scientific phenomena, evidence, and reasoning to both expert and non-expert audiences. Covers the effectiveness of visuals as a tool for science communication, their effects at the individual level as well as the potential long-term impact on society.

Prerequisites & course information

Requisites: Graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Learning Outcomes: 1. Describe the unique benefits of visuals for communicating sciences. Audience: Graduate 2. Identify the theoretical, practical, and ethical principles of visual communication. Audience: Graduate 3. Explain how theoretical, practical, and ethical principles can be applied to the visual communication of sciences. Audience: Graduate 4. Assess the effects of science visualizations on attitudes, emotions, and behaviors with a multidisciplinary reflection on theories and empirical evidence. Audience: Graduate 5. Develop research proposals and/or original arguments pertaining to the effectiveness of science visualizations. Audience: Graduate 6. Critique the design, content, and integrity of science visualizations. Audience: Graduate 7. Incorporate visuals effectively in scholarly writing and public speaking. Audience: Graduate Learning Outcomes: 1. Describe the unique benefits of visuals for communicating sciences. Audience: Graduate 2. Identify the theoretical, practical, and ethical principles of visual communication. Audience: Graduate 3. Explain how theoretical, practical, and ethical principles can be applied to the visual communication of sciences. Audience: Graduate 4. Assess the effects of science visualizations on attitudes, emotions, and behaviors with a multidisciplinary reflection on theories and empirical evidence. Audience: Graduate 5. Develop research proposals and/or original arguments pertaining to the effectiveness of science visualizations. Audience: Graduate 6. Critique the design, content, and integrity of science visualizations. Audience: Graduate 7. Incorporate visuals effectively in scholarly writing and public speaking. Audience: Graduate

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