WISCONSIN APPLIED VENTURES IN ENTREPRENEURSHIP (WAVE)
Develop, refine, and present business models following the Lean Start-Up approach for customer/market discovery. Presentations are made to the WAVE Board for feedback and investment potential.
Prerequisites & course information
Requisites: M H R 322 , 415 , 422 , 434 or 441 Repeatable for Credit: No Last Taught: Spring 2026 Learning Outcomes: 1. Apply market discovery techniques to identify and assess customer needs, preferences, and potential product-market fit. Audience: Undergraduate 2. Design and conduct entrepreneurial experiments to validate key assumptions and test early-stage business models. Audience: Undergraduate 3. Evaluate and refine venture concepts by providing and incorporating constructive feedback from peers, instructors, and industry experts. Audience: Undergraduate Learning Outcomes: 1. Apply market discovery techniques to identify and assess customer needs, preferences, and potential product-market fit. Audience: Undergraduate 2. Design and conduct entrepreneurial experiments to validate key assumptions and test early-stage business models. Audience: Undergraduate 3. Evaluate and refine venture concepts by providing and incorporating constructive feedback from peers, instructors, and industry experts. Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027