BUSINESS STRATEGY

Prerequisites & course information

Requisites: Graduate/professional standing or declared in graduate Business Exchange program Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Spring 2026 Learning Outcomes: 1. Perform an external analysis of the firm’s environment (industry, competitors, and the broader environment), and an internal analysis of the firm’s resources (capabilities, tangible and intangible assets, etc.). Audience: Graduate 2. Perform an analysis of alternative strategic positions within an industry, distinguishing between cost and differentiation strategies, with implications for building competitive advantage. Audience: Graduate 3. Analyze a firm’s resources (capabilities, tangible and intangible assets etc.) as a basis of assessing the merits of firm growth into new industries and geographies. Audience: Graduate 4. Assess and respond to different types of change in the industry environment (technological change, industry evolution, competitive threats, disruption) that may alter industry structure and the firm’s competitive advantage. Audience: Graduate 5. Analyze the benefits and challenges of alternative modes of achieving growth including: de novo growth, mergers, acquisitions, and alliances. Audience: Graduate Learning Outcomes: 1. Perform an external analysis of the firm’s environment (industry, competitors, and the broader environment), and an internal analysis of the firm’s resources (capabilities, tangible and intangible assets, etc.). Audience: Graduate 2. Perform an analysis of alternative strategic positions within an industry, distinguishing between cost and differentiation strategies, with implications for building competitive advantage. Audience: Graduate 3. Analyze a firm’s resources (capabilities, tangible and intangible assets etc.) as a basis of assessing the merits of firm growth into new industries and geographies. Audience: Graduate 4. Assess and respond to different types of change in the industry environment (technological change, industry evolution, competitive threats, disruption) that may alter industry structure and the firm’s competitive advantage. Audience: Graduate 5. Analyze the benefits and challenges of alternative modes of achieving growth including: de novo growth, mergers, acquisitions, and alliances. Audience: Graduate