WISCONSIN APPLIED VENTURES IN ENTREPRENEURSHIP (WAVE)
Develop, refine, and present business models following the Lean Start-Up approach for customer/market discovery. Presentations are made to the WAVE Board for feedback and investment potential.
Prerequisites & course information
Requisites: M H R 715 , 722 , 734 , or 741 Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Spring 2026 Learning Outcomes: 1. Apply market discovery techniques to identify and assess customer needs, preferences, and potential product-market fit. Audience: Graduate 2. Design and conduct entrepreneurial experiments to validate key assumptions and test early-stage business models. Audience: Graduate 3. Evaluate and refine venture concepts by providing and incorporating constructive feedback from peers, instructors, and industry experts. Audience: Graduate 4. Communicate venture ideas and findings clearly and persuasively through written and oral presentations tailored to potential investors and stakeholders. Audience: Graduate Learning Outcomes: 1. Apply market discovery techniques to identify and assess customer needs, preferences, and potential product-market fit. Audience: Graduate 2. Design and conduct entrepreneurial experiments to validate key assumptions and test early-stage business models. Audience: Graduate 3. Evaluate and refine venture concepts by providing and incorporating constructive feedback from peers, instructors, and industry experts. Audience: Graduate 4. Communicate venture ideas and findings clearly and persuasively through written and oral presentations tailored to potential investors and stakeholders. Audience: Graduate
Sources
- Course catalogue ↗2026-2027