MARKETING MANAGEMENT

Prerequisites & course information

Requisites: ( ECON 101 , 111 , A A E 101 , or 215 prior to Fall 2024) or declared in the Business Exchange program Course Designation: Core GenEd - Social & Behavioral Science Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Apply marketing principles to develop a SWOT analysis, segment markets to identify a target, and position a product. Audience: Undergraduate 2. Apply knowledge of marketing terms and functional areas of marketing to critically reflect upon the current issues/challenges facing the field. Audience: Undergraduate 3. Demonstrate the market planning process. Audience: Undergraduate 4. Evaluate a marketing situation and define measurable marketing objectives. Audience: Undergraduate 5. Integrate and apply the marketing levers of product, price, promotion, and place to profitably address marketing objectives. Audience: Undergraduate Learning Outcomes: 1. Apply marketing principles to develop a SWOT analysis, segment markets to identify a target, and position a product. Audience: Undergraduate 2. Apply knowledge of marketing terms and functional areas of marketing to critically reflect upon the current issues/challenges facing the field. Audience: Undergraduate 3. Demonstrate the market planning process. Audience: Undergraduate 4. Evaluate a marketing situation and define measurable marketing objectives. Audience: Undergraduate 5. Integrate and apply the marketing levers of product, price, promotion, and place to profitably address marketing objectives. Audience: Undergraduate