CONSUMER BEHAVIOR

Prerequisites & course information

Requisites: MARKETNG 300 or declared in the Business Exchange program. Not open to students with credit for CNSR SCI 357 (or CNSR SCI 657 prior to Fall 2026). Course Designation: Core GenEd - Social & Behavioral Science Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Examine consumers as active agents, participating in diverse environments (e.g. cultural, sub-cultural, physical, social, etc.) that shape consumer behavior in the marketplace Audience: Undergraduate 2. Integrate their own consumption approaches/experiences to reflect on how these environments shape their behavior. Audience: Undergraduate 3. Consider theoretical frameworks that highlight the socio-cultural and historical influences upon consumer choices, preferences, and marketplace behaviors and contrast how these explanations differ from other approaches Audience: Undergraduate 4. Develop frameworks as a way to think about and analyze consumer behavior/ marketing strategy relationships. Audience: Undergraduate 5. Evaluate appropriate research tools for analyzing consumer experiences Audience: Undergraduate Learning Outcomes: 1. Examine consumers as active agents, participating in diverse environments (e.g. cultural, sub-cultural, physical, social, etc.) that shape consumer behavior in the marketplace Audience: Undergraduate 2. Integrate their own consumption approaches/experiences to reflect on how these environments shape their behavior. Audience: Undergraduate 3. Consider theoretical frameworks that highlight the socio-cultural and historical influences upon consumer choices, preferences, and marketplace behaviors and contrast how these explanations differ from other approaches Audience: Undergraduate 4. Develop frameworks as a way to think about and analyze consumer behavior/ marketing strategy relationships. Audience: Undergraduate 5. Evaluate appropriate research tools for analyzing consumer experiences Audience: Undergraduate