MARKETING RESEARCH

Prerequisites & course information

Requisites: MARKETNG 300 and ( GEN BUS 206 or 306 ), or declared in the Business Exchange program Course Designation: Core GenEd - Mathematics & Quantitative Reasoning Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Describe different stages of the marketing research process, including research terminology and methodology Audience: Undergraduate 2. Articulate the managerial importance of marketing research Audience: Undergraduate 3. Design marketing research studies for problems of interest Audience: Undergraduate 4. Develop analytical skills and apply suitable methods for effective marketing research Audience: Undergraduate 5. Apply insights from marketing research to make effective business recommendations Audience: Undergraduate Learning Outcomes: 1. Describe different stages of the marketing research process, including research terminology and methodology Audience: Undergraduate 2. Articulate the managerial importance of marketing research Audience: Undergraduate 3. Design marketing research studies for problems of interest Audience: Undergraduate 4. Develop analytical skills and apply suitable methods for effective marketing research Audience: Undergraduate 5. Apply insights from marketing research to make effective business recommendations Audience: Undergraduate