BRAND MANAGEMENT & STRATEGY
Learn about brands, how they work, and apply that knowledge to managerial situations. Covers brand history, societies, and cultures; critical mental processes; marketing imperatives; and the economies that underlie them.
Prerequisites & course information
Requisites: MARKETNG 300 or declared in the Business Exchange program Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Describe the concept of branding and why strong branding can help a brand create shareholder value. Audience: Undergraduate 2. Cultivate a set of practical skills including how to develop a brand position, manage a brand experience, and manage relevancy over time. Audience: Undergraduate 3. Recognize the top branding strategies that the current strongest brands employ and how to implement them. Audience: Undergraduate 4. Work with a brand to create a compelling marketing campaign that resonates with the brand and its shareholders. Audience: Undergraduate Learning Outcomes: 1. Describe the concept of branding and why strong branding can help a brand create shareholder value. Audience: Undergraduate 2. Cultivate a set of practical skills including how to develop a brand position, manage a brand experience, and manage relevancy over time. Audience: Undergraduate 3. Recognize the top branding strategies that the current strongest brands employ and how to implement them. Audience: Undergraduate 4. Work with a brand to create a compelling marketing campaign that resonates with the brand and its shareholders. Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027