TECHNOLOGY PRODUCT MARKETING
Introduction to marketing strategy for technology companies and products. Learn how traditional marketing tools can be adopted to help technology products succeed, and what new frameworks beyond the traditional 5C's and 4P's are needed for the marketing of technology products. Topics covered include technology development and adoption, managing disruptive technologies, economics of IT products, AI, and platform strategy.
Topics
- technology development and adoption
- managing disruptive technologies
- economics of IT products
- and platform strategy
Topics explicitly listed in official catalogue description
Prerequisites & course information
Requisites: MARKETNG 300 or declared in the Business Exchange program Course Designation: Core GenEd - Social & Behavioral Science Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Identify key challenges in the process of new technology development and adoption. Audience: Undergraduate 2. Explain the concept of disruptive technologies and their managerial implications. Audience: Undergraduate 3. Perform economic analysis to design smart marketing strategies for IT products. Audience: Undergraduate 4. Recognize and apply the concept of multisided platforms and the drivers of successful platform companies. Audience: Undergraduate Learning Outcomes: 1. Identify key challenges in the process of new technology development and adoption. Audience: Undergraduate 2. Explain the concept of disruptive technologies and their managerial implications. Audience: Undergraduate 3. Perform economic analysis to design smart marketing strategies for IT products. Audience: Undergraduate 4. Recognize and apply the concept of multisided platforms and the drivers of successful platform companies. Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027