MARKETING IN A DIGITAL AGE
A foundational understanding of digital marketing channels and how successful marketing campaigns use the numerous online and mobile platforms. Fundamentals of digital marketing including internet marketing strategies, user-generated content, search engine optimization, website design and management, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy and paid search advertising.
Prerequisites & course information
Requisites: MARKETNG 300 or declared in the Business Exchange program Course Designation: Core GenEd - Social & Behavioral Science Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Develop a digital marketing strategy. Audience: Undergraduate 2. Select appropriate digital marketing tools to achieve marketing and sales goals. Audience: Undergraduate 3. Describe the strategy behind and tactical implementation of the following: website design and management, social media, search engine optimization, paid search advertising, E-commerce, email marketing, mobile apps. Audience: Undergraduate Learning Outcomes: 1. Develop a digital marketing strategy. Audience: Undergraduate 2. Select appropriate digital marketing tools to achieve marketing and sales goals. Audience: Undergraduate 3. Describe the strategy behind and tactical implementation of the following: website design and management, social media, search engine optimization, paid search advertising, E-commerce, email marketing, mobile apps. Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027