SOCIAL MEDIA MARKETING
Social Media (Facebook, Twitter, Instagram etc.) has changed the way brands communicate with their consumers and vice versa. In this digital age, marketers and entrepreneurs can create competitive advantage for their brand by mastering the science and art of social media strategy. The goal is to understand how brands can leverage social for competitive advantage, consumer listening and innovation. Provides a strong theoretical foundation coupled with practical experience of developing and managing social media strategies for brands.
Prerequisites & course information
Requisites: MARKETNG 300 or declared in undergraduate Business Exchange program Course Designation: Core GenEd - Mathematics & Quantitative Reasoning Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Measure and explain social media metrics and social network basics. Audience: Undergraduate 2. Explain how social networks work, make money and drive user growth. Audience: Undergraduate 3. Identify bias in social media data, algorithms, and content, and apply principles of responsible and ethical social marketing. Audience: Undergraduate 4. Analyze user-generated content across text, audio, and video formats to extract insights about brand health, consumer sentiment, and evolving preferences. Audience: Undergraduate Learning Outcomes: 1. Measure and explain social media metrics and social network basics. Audience: Undergraduate 2. Explain how social networks work, make money and drive user growth. Audience: Undergraduate 3. Identify bias in social media data, algorithms, and content, and apply principles of responsible and ethical social marketing. Audience: Undergraduate 4. Analyze user-generated content across text, audio, and video formats to extract insights about brand health, consumer sentiment, and evolving preferences. Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027