SPORTS MARKETING
An overview of trends in sports marketing, the issues facing sport organizations, and the use of marketing techniques to solve problems. Includes a focus on the challenges faced by organizations that use sports properties to enhance their marketing efforts. Learn how to attract the customer in a competitive, fragmented and global market, and how sports marketers develop and apply strategies to meet their objectives.
Prerequisites & course information
Requisites: ( MARKETNG 300 or JOURN 150 ) or declared in the Business Exchange program Course Designation: Core GenEd - Social & Behavioral Science Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Describe the role of marketing in sports business entities and the use of sports in traditional marketing Audience: Undergraduate 2. Articulate an understanding of sport as industry and the fan as consumer Audience: Undergraduate 3. Apply strategic sports marketing decisions appropriate to various industries Audience: Undergraduate 4. Demonstrate an understanding of the unique aspects of sports marketing Audience: Undergraduate 5. Demonstrate an understanding of the interrelationship of integrated marketing communications and sport Audience: Undergraduate Learning Outcomes: 1. Describe the role of marketing in sports business entities and the use of sports in traditional marketing Audience: Undergraduate 2. Articulate an understanding of sport as industry and the fan as consumer Audience: Undergraduate 3. Apply strategic sports marketing decisions appropriate to various industries Audience: Undergraduate 4. Demonstrate an understanding of the unique aspects of sports marketing Audience: Undergraduate 5. Demonstrate an understanding of the interrelationship of integrated marketing communications and sport Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027