GLOBAL MARKETING STRATEGY
Examines the key opportunities and challenges that companies face in today's evolving global markets. Topics include globalization and shifting market dynamics, the cultural and social environments of global consumers, and the development of effective international marketing strategies.
Topics
- globalization and shifting market dynamics
- the cultural and social environments of global consumers
- and the development of effective international marketing strategies
Topics explicitly listed in official catalogue description
Prerequisites & course information
Requisites: MARKETNG 300 or declared in the Business Exchange program Course Designation: Core GenEd - Social & Behavioral Science Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Explain key concepts and principles of global marketing, including the significance of globalization. Audience: Undergraduate 2. Analyze potential global market opportunities using various analytic frameworks and market research. Audience: Undergraduate 3. Create marketing strategies tailored to diverse international markets, taking into consideration cultural, economic, legal, and consumer behavior differences. Audience: Undergraduate 4. Develop proposals that adapt a firm's marketing mix for international markets, ensuring alignment with global strategies and local market needs. Audience: Undergraduate 5. Apply critical thinking and problem-solving skills by making strategic decisions in a global marketing context. Audience: Undergraduate Learning Outcomes: 1. Explain key concepts and principles of global marketing, including the significance of globalization. Audience: Undergraduate 2. Analyze potential global market opportunities using various analytic frameworks and market research. Audience: Undergraduate 3. Create marketing strategies tailored to diverse international markets, taking into consideration cultural, economic, legal, and consumer behavior differences. Audience: Undergraduate 4. Develop proposals that adapt a firm's marketing mix for international markets, ensuring alignment with global strategies and local market needs. Audience: Undergraduate 5. Apply critical thinking and problem-solving skills by making strategic decisions in a global marketing context. Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027
- Catalogue entry ↗
Catalogue variants
- GLOBAL MARKETING STRATEGY · 3 credits.