SALES STRATEGY AND MANAGEMENT
Emphasis on business and organizational selling and covers professional selling techniques, business development and relationship building, integrating sales and marketing, utilizing sales technology and analytics, as well as building and managing an effective sales force.
Prerequisites & course information
Requisites: MARKETNG 300 or declared in the Business Exchange program Course Designation: Core GenEd - Social & Behavioral Science Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Develop the skills required to be an effective salesperson. Audience: Undergraduate 2. Articulate and apply the steps involved in the sales process. Audience: Undergraduate 3. Integrate knowledge of marketing, technology, and analytics to facilitate sales. Audience: Undergraduate 4. Recognize and apply principles of effective sales force management. Audience: Undergraduate Learning Outcomes: 1. Develop the skills required to be an effective salesperson. Audience: Undergraduate 2. Articulate and apply the steps involved in the sales process. Audience: Undergraduate 3. Integrate knowledge of marketing, technology, and analytics to facilitate sales. Audience: Undergraduate 4. Recognize and apply principles of effective sales force management. Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027