STRATEGIC RETAILING
Provides an overview of the different types of retailers and the channels they use, the retailing environment, the functions retailers perform, the decision-making processes of consumers with respect to retailers and their offerings, and various issues in retailing strategy, merchandise management and store management.
Prerequisites & course information
Requisites: Sophomore standing or declared in the Business Exchange program Repeatable for Credit: No Last Taught: Fall 2021 Learning Outcomes: 1. Explain the different classifications of retailers (e.g., food, general merchandise, service, ownership), characteristics and trends for each of the retailer classifications, and the key functions retailers perform Audience: Undergraduate 2. Examine the different channels (i.e., store and non-store) that retailers leverage to sell and deliver merchandise and services to customers and will analyze the characteristics, benefits, and challenges for each of these channels. Audience: Undergraduate 3. Explain how consumer decision-making and environmental trends impact retailers Audience: Undergraduate 4. Explain how successful retailers utilize various strategies to secure competitive advantages (e.g., growth opportunities, financial management, location selection, human resource management, information systems and supply chain). Audience: Undergraduate 5. Examine data to better understand how retailers assess their financial performance and determine appropriate inventory levels. Audience: Undergraduate Learning Outcomes: 1. Explain the different classifications of retailers (e.g., food, general merchandise, service, ownership), characteristics and trends for each of the retailer classifications, and the key functions retailers perform Audience: Undergraduate 2. Examine the different channels (i.e., store and non-store) that retailers leverage to sell and deliver merchandise and services to customers and will analyze the characteristics, benefits, and challenges for each of these channels. Audience: Undergraduate 3. Explain how consumer decision-making and environmental trends impact retailers Audience: Undergraduate 4. Explain how successful retailers utilize various strategies to secure competitive advantages (e.g., growth opportunities, financial management, location selection, human resource management, information systems and supply chain). Audience: Undergraduate 5. Examine data to better understand how retailers assess their financial performance and determine appropriate inventory levels. Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027