NEW PRODUCT INNOVATION
Explore strategies and processes by which organizations effectively discover, develop, and launch impactful new products. Includes design thinking methods and the stage-gate approach to generate and evaluate new product ideas.
Prerequisites & course information
Requisites: MARKETNG 300 or declared in the Business Exchange program Course Designation: Core GenEd - Social & Behavioral Science Repeatable for Credit: No Last Taught: Spring 2026 Learning Outcomes: 1. Recognize key barriers and drivers of successful new product launches Audience: Undergraduate 2. Develop a deeper consumer empathy that leads to new product ideas Audience: Undergraduate 3. Explain a stage-gate and other processes companies use for new product development Audience: Undergraduate 4. Create new product ideas Audience: Undergraduate 5. Explain different market research methods used in new product development Audience: Undergraduate Learning Outcomes: 1. Recognize key barriers and drivers of successful new product launches Audience: Undergraduate 2. Develop a deeper consumer empathy that leads to new product ideas Audience: Undergraduate 3. Explain a stage-gate and other processes companies use for new product development Audience: Undergraduate 4. Create new product ideas Audience: Undergraduate 5. Explain different market research methods used in new product development Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027