CURRENT TOPICS IN MARKETING ANALYTICS & INSIGHTS
Exposure to emerging and current topics in the marketing insights and analytics industry through applied learning experiences including case studies, industry meetings, exercises, and/or workshops.
Prerequisites & course information
Requisites: MARKETNG 300 or declared in the Business Exchange program Repeatable for Credit: No Last Taught: Spring 2026 Learning Outcomes: 1. Explore how organizations utilize marketing analytics and insights through interactions with industry professionals. Audience: Undergraduate 2. Articulate insights from interactions with industry professionals. Audience: Undergraduate 3. Recognize how to advance career success in organizations. Audience: Undergraduate 4. Explain the role of the marketing researcher. Audience: Undergraduate Learning Outcomes: 1. Explore how organizations utilize marketing analytics and insights through interactions with industry professionals. Audience: Undergraduate 2. Articulate insights from interactions with industry professionals. Audience: Undergraduate 3. Recognize how to advance career success in organizations. Audience: Undergraduate 4. Explain the role of the marketing researcher. Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027