MARKETING STRATEGY
A capstone in strategic marketing decision making, emphasizing analysis of the external environment. Focuses on the integration of prior learning, new frameworks, and application of marketing strategy from a "real world" perspective.
Prerequisites & course information
Requisites: MARKETNG 300 , 305 , and 310 Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Articulate and apply the frameworks and tools used to grow both product- and service-based organizations in an information-based economy. Audience: Undergraduate 2. Distinguish market and relationship-based segmentation as basis for strategy development. Audience: Undergraduate 3. Create a comprehensive strategic market plan (SMP) and communicate SMPs both orally and in writing. Audience: Undergraduate 4. Describe the requirements of an effective customer information system and how it informs marketing strategy decisions and, ultimately, resource allocation decisions. Audience: Undergraduate Learning Outcomes: 1. Articulate and apply the frameworks and tools used to grow both product- and service-based organizations in an information-based economy. Audience: Undergraduate 2. Distinguish market and relationship-based segmentation as basis for strategy development. Audience: Undergraduate 3. Create a comprehensive strategic market plan (SMP) and communicate SMPs both orally and in writing. Audience: Undergraduate 4. Describe the requirements of an effective customer information system and how it informs marketing strategy decisions and, ultimately, resource allocation decisions. Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027