MARKETING MANAGEMENT
Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, competitor, and collaborator factors are emphasized as foundations for marketing decision-making. Examines the key aspects of product, pricing, distribution, and promotion strategy.
Prerequisites & course information
Requisites: Declared in a Master of Business Administration degree program Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Identify frameworks for making marketing decisions, including decisions regarding a) new products and services, b) pricing, c) distribution channels, and d) marketing communications. Audience: Graduate 2. Recognize that an analysis of customers and competitors is a prerequisite for marketing decision-making Audience: Graduate 3. Apply the frameworks to make decisions in the context of company case studies. Audience: Graduate Learning Outcomes: 1. Identify frameworks for making marketing decisions, including decisions regarding a) new products and services, b) pricing, c) distribution channels, and d) marketing communications. Audience: Graduate 2. Recognize that an analysis of customers and competitors is a prerequisite for marketing decision-making Audience: Graduate 3. Apply the frameworks to make decisions in the context of company case studies. Audience: Graduate
Sources
- Course catalogue ↗2026-2027