CONSUMER BEHAVIOR

Prerequisites & course information

Requisites: Graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Develop frameworks as a way to think about and analyze consumer behavior/ marketing strategy relationships. Audience: Graduate 2. Examine consumers as active agents, participating in diverse environments (e.g. cultural, subcultural, physical, social, etc.) that shape consumer behavior in the marketplace. Audience: Graduate 3. Integrate own consumption approaches/experiences to reflect on how these environments shape behavior. Audience: Graduate 4. Apply use of appropriate research tools for analyzing consumer experiences and make strategic recommendations based on data. Audience: Graduate 5. Evaluate theoretical frameworks that highlight the socio-cultural and historical influences upon consumer choices, preferences, and marketplace behaviors and contrast how these explanations differ from other approaches. Audience: Graduate Learning Outcomes: 1. Develop frameworks as a way to think about and analyze consumer behavior/ marketing strategy relationships. Audience: Graduate 2. Examine consumers as active agents, participating in diverse environments (e.g. cultural, subcultural, physical, social, etc.) that shape consumer behavior in the marketplace. Audience: Graduate 3. Integrate own consumption approaches/experiences to reflect on how these environments shape behavior. Audience: Graduate 4. Apply use of appropriate research tools for analyzing consumer experiences and make strategic recommendations based on data. Audience: Graduate 5. Evaluate theoretical frameworks that highlight the socio-cultural and historical influences upon consumer choices, preferences, and marketplace behaviors and contrast how these explanations differ from other approaches. Audience: Graduate