STRATEGIC CUSTOMER INSIGHTS

Prerequisites & course information

Requisites: Graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Describe different stages of the marketing research process, including research terminology and methodology. Audience: Graduate 2. Articulate the managerial importance of marketing research. Audience: Graduate 3. Design marketing research studies for problems of interest. Audience: Graduate 4. Develop analytical skills and apply suitable methods for effective marketing research. Audience: Graduate 5. Apply insights from marketing research to make effective business recommendations. Audience: Graduate Learning Outcomes: 1. Describe different stages of the marketing research process, including research terminology and methodology. Audience: Graduate 2. Articulate the managerial importance of marketing research. Audience: Graduate 3. Design marketing research studies for problems of interest. Audience: Graduate 4. Develop analytical skills and apply suitable methods for effective marketing research. Audience: Graduate 5. Apply insights from marketing research to make effective business recommendations. Audience: Graduate