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MARKETNG 715

MARKETING COMMUNICATIONS

2-3 credits.

Covers multiple approaches to marketing communications. Identifies unique opportunities for creatively solving problems. Develops skills to approach marketing solutions from creative ethical perspectives. Builds and refines marketing skills required to identify, articulate, and resolve marketing and policy problems. Leverages marketing communications to improve society and well-being.

Prerequisites & course information

Requisites: Graduate/professional standing or declared in graduate Business Exchange program Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Recognize and capitalize upon unique opportunities within the marketing discipline through application of critical and creative thinking. Audience: Graduate 2. Evaluate contemporary marketing problems and issues using prior learning and course-related concepts. Audience: Graduate 3. Develop and evaluate provocative marketing questions and present plausible and ethical solutions using marketing principles. Audience: Graduate 4. Demonstrate effective and persuasive oral and written communication skills in the presentation and evaluation of marketing communications and ideas. Audience: Graduate 5. Recognize how to address ambiguity and uncertainty using broad contextual and creative thinking. Audience: Graduate Learning Outcomes: 1. Recognize and capitalize upon unique opportunities within the marketing discipline through application of critical and creative thinking. Audience: Graduate 2. Evaluate contemporary marketing problems and issues using prior learning and course-related concepts. Audience: Graduate 3. Develop and evaluate provocative marketing questions and present plausible and ethical solutions using marketing principles. Audience: Graduate 4. Demonstrate effective and persuasive oral and written communication skills in the presentation and evaluation of marketing communications and ideas. Audience: Graduate 5. Recognize how to address ambiguity and uncertainty using broad contextual and creative thinking. Audience: Graduate

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