STRATEGIC PRICING

Prerequisites & course information

Requisites: Graduate/professional standing or declared in graduate Business Exchange program Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2025 Learning Outcomes: 1. Articulate the strengths and weaknesses of common pricing strategies including cost-plus, value based, bundle and dynamic pricing Audience: Graduate 2. Perform qualitative and quantitative pricing modeling based on market variables Audience: Graduate 3. Demonstrate concept knowledge by successfully participating in a pricing simulation Audience: Graduate 4. Apply various tools to increase the perceived value of an offering in an attempt to drive further pricing power Audience: Graduate 5. Explain how various people and organizations have handled the challenges of overseeing strategic pricing responsibilities in an organization and be able to articulate your own process for doing so Audience: Graduate Learning Outcomes: 1. Articulate the strengths and weaknesses of common pricing strategies including cost-plus, value based, bundle and dynamic pricing Audience: Graduate 2. Perform qualitative and quantitative pricing modeling based on market variables Audience: Graduate 3. Demonstrate concept knowledge by successfully participating in a pricing simulation Audience: Graduate 4. Apply various tools to increase the perceived value of an offering in an attempt to drive further pricing power Audience: Graduate 5. Explain how various people and organizations have handled the challenges of overseeing strategic pricing responsibilities in an organization and be able to articulate your own process for doing so Audience: Graduate