BRAND STRATEGY
Provides a comprehensive and up-to-date treatment of the subjects of brand, brand equity, and strategic brand management. Examines the concepts and techniques to improve the long-term performance of brand strategies.
Prerequisites & course information
Requisites: Graduate/professional standing and ( MARKETNG 300 , 700 or GEN BUS 311 ), or declared in graduate Business Exchange program Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Spring 2022 Learning Outcomes: 1. Differentiate what constitutes a strong brand from a weak brand Audience: Graduate 2. Apply key frameworks to the development of an organization’s brand Audience: Graduate 3. Recognize different approaches to bringing a brand to life Audience: Graduate 4. Identify different types of brand architectures Audience: Graduate 5. Create a brand strategy Audience: Graduate Learning Outcomes: 1. Differentiate what constitutes a strong brand from a weak brand Audience: Graduate 2. Apply key frameworks to the development of an organization’s brand Audience: Graduate 3. Recognize different approaches to bringing a brand to life Audience: Graduate 4. Identify different types of brand architectures Audience: Graduate 5. Create a brand strategy Audience: Graduate
Sources
- Course catalogue ↗2026-2027