NEW PRODUCT INNOVATION

Prerequisites & course information

Requisites: Graduate/professional standing and ( MARKETNG 300 , 700 or GEN BUS 311 ), or declared in graduate Business Exchange program Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Utilize design thinking skills and qualitative research techniques to identify unmet or unarticulated needs in the marketplace Audience: Graduate 2. Generate a number of new business and product ideas designed to meet those needs and to evaluate those ideas to determine which ones deserve future investments Audience: Graduate 3. Estimate the potential market size for a new product using multiple methods Audience: Graduate 4. Make decisions and recommendations regarding target market and launch strategies for new products based on a solid understanding of innovation adoption / diffusion of innovations Audience: Graduate Learning Outcomes: 1. Utilize design thinking skills and qualitative research techniques to identify unmet or unarticulated needs in the marketplace Audience: Graduate 2. Generate a number of new business and product ideas designed to meet those needs and to evaluate those ideas to determine which ones deserve future investments Audience: Graduate 3. Estimate the potential market size for a new product using multiple methods Audience: Graduate 4. Make decisions and recommendations regarding target market and launch strategies for new products based on a solid understanding of innovation adoption / diffusion of innovations Audience: Graduate