BRAND ASSET MANAGEMENT
Learn how brands add value for consumers and customers and how an understanding of this process can be used to create and leverage intangible brand assets for the organizations that own and control brands.
Prerequisites & course information
Requisites: Graduate/professional standing or declared in graduate Business Exchange program Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2025 Learning Outcomes: 1. Explain the strategic issues in branding, the impact of marketing decisions on brand equity, and the building and managing of brands and brand portfolios. Audience: Graduate 2. Integrate and apply the tools, concepts, and theories of marketing to solve complex business problems and make sound business decisions. Audience: Graduate 3. Make marketing decisions consistent with creating and sustaining brand equity. Audience: Graduate 4. Develop effective self-assessment, communication, and collaboration skills through the execution of brand strategy decisions. Audience: Graduate Learning Outcomes: 1. Explain the strategic issues in branding, the impact of marketing decisions on brand equity, and the building and managing of brands and brand portfolios. Audience: Graduate 2. Integrate and apply the tools, concepts, and theories of marketing to solve complex business problems and make sound business decisions. Audience: Graduate 3. Make marketing decisions consistent with creating and sustaining brand equity. Audience: Graduate 4. Develop effective self-assessment, communication, and collaboration skills through the execution of brand strategy decisions. Audience: Graduate
Sources
- Course catalogue ↗2026-2027