MARKETING IN A DIGITAL AGE
A foundational understanding of digital marketing channels and how successful marketing campaigns use the numerous online and mobile platforms. Fundamentals of digital marketing including internet marketing strategies, user-generated content, search engine optimization, website design and management, inbound marketing, email marketing, social media campaigns, mobile apps, content strategy and paid search advertising.
Prerequisites & course information
Requisites: Graduate/professional standing and ( MARKETNG 300 , 700 or GEN BUS 311 ), or declared in graduate Business Exchange program Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Develop an Internet marketing strategy Audience: Graduate 2. Select appropriate Internet marketing tools to achieve marketing and sales goals Audience: Graduate 3. Explain the strategy behind and tactical implementation of the following: website design and management, social media, search engine optimization, paid search advertising, E-commerce, email marketing, mobile apps Audience: Graduate Learning Outcomes: 1. Develop an Internet marketing strategy Audience: Graduate 2. Select appropriate Internet marketing tools to achieve marketing and sales goals Audience: Graduate 3. Explain the strategy behind and tactical implementation of the following: website design and management, social media, search engine optimization, paid search advertising, E-commerce, email marketing, mobile apps Audience: Graduate
Sources
- Course catalogue ↗2026-2027