GROWTH MARKETING STRATEGIES
Development and effective implementation of planned growth marketing strategies is a pre-requisite to enhancing business performance but is difficult to do. Explore the following topics utilizing an evidence-based approach: growth marketing strategy frameworks; resources and capability for marketing strategy formulation and execution; market orientation, customer orientation, and competitor orientation; key strategy decision points (market selection, value proposition, timing); common implementation problems; organizing for execution; and metrics and performance assessment.
Prerequisites & course information
Requisites: Graduate/professional standing or declared in graduate Business Exchange program Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Spring 2026 Learning Outcomes: 1. Demonstrate understanding of the major strategic and managerial issues in formulating a growth marketing strategy. Audience: Graduate 2. Design and effectively lead a growth marketing strategy development process. Audience: Graduate 3. Utilize tools, concepts, and theories necessary to make and execute effective growth marketing strategy decisions. Audience: Graduate 4. Recognize the complexities and underlying causes of common strategy implementation problems. Audience: Graduate Learning Outcomes: 1. Demonstrate understanding of the major strategic and managerial issues in formulating a growth marketing strategy. Audience: Graduate 2. Design and effectively lead a growth marketing strategy development process. Audience: Graduate 3. Utilize tools, concepts, and theories necessary to make and execute effective growth marketing strategy decisions. Audience: Graduate 4. Recognize the complexities and underlying causes of common strategy implementation problems. Audience: Graduate
Sources
- Course catalogue ↗2026-2027