MARKETING CONSULTING PRACTICUM
Apply and synthesize acquired knowledge through an applied consulting project. Provides the opportunity to explore/apply concepts like identifying and understanding the business challenge; applying marketing research and analytics methods to discover consumer insight to help answer the business challenge; developing recommendations based on the discovered findings; and communicating findings and recommendation(s).
Prerequisites & course information
Requisites: Consent of instructor Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: Yes, for 2 number of completions Last Taught: Spring 2022 Learning Outcomes: 1. Learn and apply management consulting practices through conducting a marketing consulting project on a current business problem Audience: Graduate 2. Articulate a business problem and translate into a marketing question(s). Audience: Graduate 3. Evaluate a business problem by selecting and conducting an appropriate marketing research or analytical technique to address the problem. Audience: Graduate 4. Clearly articulate a business recommendation based on the discovered finding(s). Audience: Graduate 5. Learn and apply project management skills. Audience: Graduate 6. Demonstrate professional written and verbal communication skills. Audience: Graduate 7. Articulate personal insights about their preparation for graduation and post-MBA career. Audience: Graduate Learning Outcomes: 1. Learn and apply management consulting practices through conducting a marketing consulting project on a current business problem Audience: Graduate 2. Articulate a business problem and translate into a marketing question(s). Audience: Graduate 3. Evaluate a business problem by selecting and conducting an appropriate marketing research or analytical technique to address the problem. Audience: Graduate 4. Clearly articulate a business recommendation based on the discovered finding(s). Audience: Graduate 5. Learn and apply project management skills. Audience: Graduate 6. Demonstrate professional written and verbal communication skills. Audience: Graduate 7. Articulate personal insights about their preparation for graduation and post-MBA career. Audience: Graduate
Sources
- Course catalogue ↗2026-2027