SOCIAL MEDIA MARKETING
Social Media (Facebook, Twitter, Instagram etc.) has changed the way brands communicate with their consumers and vice versa. In this digital age, marketers and entrepreneurs can create competitive advantage for their brand by mastering the science and art of social media strategy. The goal is to understand how brands can leverage social for competitive advantage, consumer listening and innovation. Provides a strong theoretical foundation coupled with practical experience of developing and managing social media strategies for brands.
Prerequisites & course information
Requisites: Graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Spring 2026 Learning Outcomes: 1. Measure and explain social media metrics and social network basics. Audience: Graduate 2. Explain how social networks work, make money and drive user growth. Audience: Graduate 3. Identify bias in social media data, algorithms, and content, and apply principles of responsible and ethical social marketing. Audience: Graduate 4. Analyze user-generated content across text, audio, and video formats to extract insights about brand health, consumer sentiment, and evolving preferences. Audience: Graduate 5. Apply insights from current academic and industry research real-world business problems. Audience: Graduate Learning Outcomes: 1. Measure and explain social media metrics and social network basics. Audience: Graduate 2. Explain how social networks work, make money and drive user growth. Audience: Graduate 3. Identify bias in social media data, algorithms, and content, and apply principles of responsible and ethical social marketing. Audience: Graduate 4. Analyze user-generated content across text, audio, and video formats to extract insights about brand health, consumer sentiment, and evolving preferences. Audience: Graduate 5. Apply insights from current academic and industry research real-world business problems. Audience: Graduate
Sources
- Course catalogue ↗2026-2027