CURRENT TOPICS IN MARKETING ANALYTICS & INSIGHTS
Exposure to emerging and current topics in the marketing insights and analytics industry through applied learning experiences including case studies, industry meetings, exercises, and/or workshops.
Prerequisites & course information
Requisites: Graduate/professional standing or declared in graduate Business Exchange program Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Spring 2026 Learning Outcomes: 1. Explore how organizations utilize marketing analytics and insights through interactions with industry professionals. Audience: Graduate 2. Articulate insights from interactions with industry professionals. Audience: Graduate 3. Recognize how to advance career success in organizations. Audience: Graduate 4. Explain the role of the marketing researcher. Audience: Graduate 5. Articulate a business problem and translate it into a set of marketing research questions and adopt suitable qualitative and quantitative methodologies for the studies they design. Audience: Graduate Learning Outcomes: 1. Explore how organizations utilize marketing analytics and insights through interactions with industry professionals. Audience: Graduate 2. Articulate insights from interactions with industry professionals. Audience: Graduate 3. Recognize how to advance career success in organizations. Audience: Graduate 4. Explain the role of the marketing researcher. Audience: Graduate 5. Articulate a business problem and translate it into a set of marketing research questions and adopt suitable qualitative and quantitative methodologies for the studies they design. Audience: Graduate
Sources
- Course catalogue ↗2026-2027