STRATEGIC HEALTH COMMUNICATION- THEORY AND PRACTICE
Effective health information communication strategy. Using a theoretical foundation for communication, better understand the factors that influence how individuals form attitudes and beliefs about health topics. Strategically plan health messaging for diverse audiences. Lead small group discussions and provide constructive peer feedback.
Prerequisites & course information
Requisites: Graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Describe the theoretical foundations for attitude formation and information processing. Audience: Graduate 2. Identify the role of heuristics in perceptions of health information. Audience: Graduate 3. Research a target population to understand attitudes and beliefs, as well as motivators and barriers related to health. Audience: Graduate 4. Analyze the impact of policy and programs on effective health communication. Audience: Graduate 5. Develop key messages and message strategies that speak to population needs. Audience: Graduate 6. Recognize strategic partnerships in developing health communication campaigns. Audience: Graduate 7. Describe the role of visual communication in effective messaging. Audience: Graduate 8. Develop an informed campaign timeline, factoring in stakeholder engagement, deliverables, and evaluation criteria. Audience: Graduate Learning Outcomes: 1. Describe the theoretical foundations for attitude formation and information processing. Audience: Graduate 2. Identify the role of heuristics in perceptions of health information. Audience: Graduate 3. Research a target population to understand attitudes and beliefs, as well as motivators and barriers related to health. Audience: Graduate 4. Analyze the impact of policy and programs on effective health communication. Audience: Graduate 5. Develop key messages and message strategies that speak to population needs. Audience: Graduate 6. Recognize strategic partnerships in developing health communication campaigns. Audience: Graduate 7. Describe the role of visual communication in effective messaging. Audience: Graduate 8. Develop an informed campaign timeline, factoring in stakeholder engagement, deliverables, and evaluation criteria. Audience: Graduate
Sources
- Course catalogue ↗2026-2027