APPLIED QUALITATIVE METHODS FOR SOCIAL SCIENCE
Introduction to qualitative research methods most commonly used by practitioners in business, marketing and communications, healthcare, education, government, social service organizations, and think tanks. Produce high-quality data using open-ended survey questions, interviews, focus groups, observations and media/content analysis. Techniques for analyzing and presenting qualitative data, including text-based and visual reports.
Prerequisites & course information
Requisites: Junior standing Course Designation: Core GenEd - Social & Behavioral Science Breadth - Social Science Level - Advanced L&S Credit - L&S Liberal Arts and Science Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Demonstrate understanding of the pros and cons of different qualitative methods for answering different types of research questions Audience: Undergraduate 2. Produce high quality qualitative data Audience: Undergraduate 3. Analyze qualitative data to answer questions found in many types of workplaces in which applied social science research is conducted Audience: Undergraduate 4. Effectively communicate the findings from qualitative data to a variety of audiences and practitioners. Audience: Undergraduate Learning Outcomes: 1. Demonstrate understanding of the pros and cons of different qualitative methods for answering different types of research questions Audience: Undergraduate 2. Produce high quality qualitative data Audience: Undergraduate 3. Analyze qualitative data to answer questions found in many types of workplaces in which applied social science research is conducted Audience: Undergraduate 4. Effectively communicate the findings from qualitative data to a variety of audiences and practitioners. Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027