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AP/ADMS 2200

Introductory Marketing

3.0 credits

Fall 2026

Topics

  • Marketing theory
  • Marketing’s organizational role
  • Business and customer value
  • Marketing strategy
  • Customer needs and engagement
  • Marketing decisions in business cases

Readings

  • Charles W. Lamb, Joe F. Hair, Carl McDaniel, Marc Boivin and David Gaudet. MKTG: Principles of Marketing. 6th ed. Print ISBN 9781778410390; eText ISBN 9781778413926.
Sources