AP/ADMS 3210
Consumer Behaviour
Not stated in outline
Topics
- Consumer perception
- Learning and memory
- Motivation and affect
- Self and personality
- Lifestyles and values
- Attitudes
- Consumer decisions
- Buying and disposal
- Group influence and social media
- Income and social class
- Culture
Readings
- Michael Solomon, Katherine Main, Katherine White and Darren Dahl. Consumer Behaviour: Buying, Having, and Being. 9th Canadian ed., Pearson, 2024.
Sources
- Course catalogue ↗2026–2027
- Public course outline ↗Not stated in outline
- Section B preliminary syllabus; schedule runs September 10–December 3 but omits the year. Ninth Canadian edition assigned; eighth edition permitted.