AP/ADMS 3220
Applied Marketing Management
Fall 2026
Topics
- Situation analysis
- Market segmentation
- Targeting and positioning
- Marketing strategy
- Product and pricing decisions
- Marketing communications
- Distribution
- Marketing plans
- Evaluation and control
Readings
- Harvard Business Publishing required-readings coursepack, https://hbsp.harvard.edu/import/1416937
- Harvard Business Publishing marketing-cases coursepack, https://hbsp.harvard.edu/import/1416936
Sources
- Course catalogue ↗2026–2027
- Public course outline ↗Fall 2026
- Section B. No textbook required; two separate readings and cases coursepacks are required.