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AP/ADMS 4210

International Marketing

3.0 credits

Fall 2026

Topics

  • International trade and global market environments
  • Cultural influences on international marketing
  • Political and legal considerations
  • Researching opportunities across world regions
  • Planning products and services for global markets
  • International distribution, advertising and selling
  • Export-market pricing and negotiation

Readings

  • Required: Cateora, Gilly, Graham and Money, International Marketing (McGraw Hill; current edition, with the 17th or 18th editions also accepted).
Sources