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AP/ADMS 4230

Marketing Channels

3.0 credits

Fall 2026

Topics

  • Distribution-channel participants and environments
  • Channel relationships and behaviour
  • Designing channels and selecting partners
  • Motivating channel partners
  • Product, price and promotion decisions across channels
  • Logistics and channel performance
  • Electronic, franchise, service and international channels

Readings

  • Required: Bert Rosenbloom, Marketing Channels (edition not specified).
Sources