AP/ADMS 4245
Digital Marketing
Fall 2026
Topics
- Digital marketing and technological change
- Website and landing-page design
- Web analytics and performance indicators
- Search-engine optimization and paid search
- Display and content advertising
- Email, mobile and social-media marketing
- Managing brand reputation online
Readings
- Recommended: Stukent, Digital Marketing Essentials (online textbook).
- Required course readings and slides are supplied through eClass.
Sources
- Course catalogue ↗2026–2027
- Public course outline ↗Fall 2026
- The outline labels the textbook recommended, rather than required.