AP/ADMS 4250
Marketing Strategy Development and Implementation
Updated July 2026; Fall 2026 filename
Topics
- Marketing strategy
- Environmental and competitive analysis
- Consumer behaviour
- Segmentation and targeting
- Brand positioning
- Distribution and pricing
- Product innovation
- Customer experience
- Marketing metrics and implementation
Readings
- No required textbook; readings are assigned during the term.
- Named video: Roger Martin, “A Plan Is Not a Strategy.”
Sources
- Course catalogue ↗2026–2027
- Public course outline ↗Updated July 2026; Fall 2026 filename
- The only Fall 2023 reference concerns prerequisites, not the syllabus year.